Privacy Policy

At Crushed Ice, we are committed to protecting your privacy and handling your data with transparency and care.

This Privacy Policy explains how we collect, use, and safeguard your information when you use our website or services. We operate under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If we make any changes to this Privacy Policy, we will notify you by updating this statement on our website.

Information We Collect

We may collect the following types of information:

• Contact information: Name, email address, phone number, and business address
• Business information: Company details, role, industry sector
• Technical information: IP address, browser type, device information, pages visited on our website
• Service data: Information necessary to provide our services, including content you upload to systems we manage
• Communications: Records of correspondence if you contact us

How We Use Your Information

We use your information for the following purposes:

• To provide and maintain our services
• To respond to your inquiries and fulfil your requests
• To personalise and improve your experience on our website
• To send service-related communications and updates
• To comply with legal obligations and enforce our terms
• To protect our interests and prevent fraud
• To monitor and analyze usage patterns and trends

We may also send you marketing communications about our products and services where permitted by law. You can opt out of these communications at any time by emailing support@crushedice.uk

Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: Processing necessary to fulfil our contractual obligations with you
• Legitimate interests: Where processing is necessary for our legitimate business interests, such as improving our services
• Consent: Where you have given specific consent for certain types of processing
• Legal obligation: Where processing is necessary to comply with legal requirements

Disclosure of Your Information

We treat your information with confidentiality and only share it in the following circumstances:

• With service providers who help us deliver our services (who are bound by data protection agreements)
• If required by law or legal process
• In connection with a merger, acquisition, or sale of business assets
• To enforce our rights or protect our property
• To prevent fraud or security issues

We do not sell your personal information to third parties.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. While we take reasonable steps to secure your information, no method of transmission over the Internet or electronic storage is 100% secure.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When determining retention periods, we consider the amount, nature, and sensitivity of the data, as well as legal requirements and legitimate business needs.

Your Rights

Under applicable data protection laws, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Request restriction of processing in certain circumstances
• Portability: Request transfer of your data in a machine-readable format
• Objection: Object to processing based on legitimate interests

To exercise any of these rights, please contact us at support@crushedice.uk

Cookies

Our website uses cookies and similar technologies to enhance your experience, analyze site usage, and assist in our marketing efforts. Cookies are small text files stored on your device that help us provide and improve our services.

We use the following types of cookies:

• Essential cookies: Required for the website to function properly
• Analytical/performance cookies: Help us understand how visitors interact with our website
• Functionality cookies: Enable us to personalise content for you
• Targeting cookies: Record your visit to our website, pages visited, and links followed

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. However, if you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at support@crushedice.uk